You can use our templates to write your own newspaper article and promote your energy project to a wider audience.
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When writing an article, there are some tips you might find useful.
Do
→ Write a headline that is short, informative and convincing to the reader, e.g. the project is “here and now” or “near you and coming soon”.
→ Use sub-headlines to structure the text
→ Begin with the most essential information and go further into detail in the rest of the article.
→ Answer the 5 Ws as far as they are relevant: What, Who, Why, When, Where.
→ Call for action (how you ask the reader to act)
→ Include a photo, e.g. of the local people you are cooperating with (partners), the place where you plan to run your project, or an event you have held for this project.
→ Provide your contact details.
→ Have someone check your text for errors.
Don’t
→ Write long and complicated sentences: If someone has to read a sentence twice to understand it, it is too complicated.
→ Use exaggerated slogans: Stick to hard facts only but try to include easily understandable and compelling arguments, e.g. through storytelling elements and visual language.
To see how to use your article to best reach your potential members have a look at coverage in newspapers.