Target group profiles
If you want to take a deep dive into the mind-set and motives to join an energy community, below you find 14 elaborated target group profiles of your potential members.
How to apply profiles
These profiles are simplified abstractions and were not designed to cover all eventualities. In real life, there may be overlaps between the profiles. The applied categorization is intended to help local heroes to understand the views and priorities of their potential members.
Silver Investors
have money left over to invest in new projects
Grandparents
are concerned about their grandchildren’s environmental and financial future
Young Families
are busy with their everyday lives
Established Families
are ready for new, exciting projects
Households With Spare Time
have time but only a very limited budget available
Double Income, No Kids (DINKs)
have much time and budget available for new projects
Working Poor
hardly have time and money because of low income and difficult working conditions
Young Generation - Students and Trainees
have high environmental awareness, spare time, but only a very small budget
Traditional and Organic Farmers
have unused resources (roof space, biomass, etc.), which they want to exploit profitably
Young Generation - Pupils
have spare time but no income; can get their parents to take action
Politicians
are trustworthy opinion leaders and powerful stakeholders in their community
Municipalities
can access funding and enable citizen participation
Small and Medium-Sized Enterprises (SMEs)
are focused on economic aspects and in some cases on their “green“ image
Associations and NGOs (Non-Governmental Organisations)
have very strong community spirit and unused resources (e.g. roof)
