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Home/Target group profiles

Target group profiles


If you want to take a deep dive into the mind-set and motives to join an energy community, below you find 14 elaborated target group profiles of your potential members.

How to apply profiles

These profiles are simplified abstractions and were not designed to cover all eventualities. In real life, there may be overlaps between the profiles. The applied categorization is intended to help local heroes to understand the views and priorities of their potential members.

Silver Investors

have money left over to invest in new projects

Grandparents

are concerned about their grandchildren’s environmental and financial future

Young Families

are busy with their everyday lives

Established Families

are ready for new, exciting projects

Households With Spare Time

have time but only a very limited budget available

Double Income, No Kids (DINKs)

have much time and budget available for new projects

Working Poor

hardly have time and money because of low income and difficult working conditions

Young Generation - Students and Trainees

have high environmental awareness, spare time, but only a very small budget

Traditional and Organic Farmers

have unused resources (roof space, biomass, etc.), which they want to exploit profitably

Young Generation - Pupils

have spare time but no income; can get their parents to take action

Politicians

are trustworthy opinion leaders and powerful stakeholders in their community

Municipalities

can access funding and enable citizen participation

Small and Medium-Sized Enterprises (SMEs)

are focused on economic aspects and in some cases on their “green“ image

Associations and NGOs (Non-Governmental Organisations)

have very strong community spirit and unused resources (e.g. roof)
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