Young Generation – Pupils

Financial payback versus environmental concerns

Pupils are generally more likely to be convinced by the idea of green energy supply than by financial payback opportunities. Nevertheless, it should be communicated that participating in an energy community pays off financially or at least is no financial loss; otherwise, it would be difficult to convince their parents.

Attitude towards green energy

They are highly aware of key environmental issues and understand their causes. In general, they are better informed than their parents and believe that adults should do much more to combat climate change. Therefore, they are willing to motivate their parents to participate in green energy projects (as consumers and as prosumers). In addition, they can raise awareness of environmental issues and convey the benefits of community energy in their families.

Open versus apprehensive towards new technology

The young generation as digital natives are interested in the newest technologies and are eager to understand how they work. However, in order to help them to convince their parents, they should be made aware that engaging with technical issues is not required to participate.

Community spirit

Pupils are well connected locally via their school and extracurricular activities. Many of them may already be active in environmental initiatives. They are open to making new contacts and learning from others. Pupils are positive thinkers and solution-oriented. In addition, they believe they can make a difference; therefore, they want to persuade their parents to become active by explaining relevant facts to them.

How do I reach pupils?

To see how to engage your audience, view our communication activities and white label materials. To inform pupils specifically, these actions may help:

→  Fact sheets (if the topic is discussed in class)

→  Social media (e.g. Instagram, TikTok or Snapchat)

→  Presentations

Where do I reach pupils?

→  Local/regional events

→  Schools including extracurricular activities (e.g. bulletin boards, presentations, educational games in class, cooperation with the school to organise a common excursion)

→  Supermarkets near schools (before classes and during lunch break for a very limited time)

→  Events for pupils

→  Environmental movements and initiatives

→  Clubs (e.g. sports, music)

→  Public swimming pools, public sports areas (e.g. basketball courts, soccer fields)

→  Parks and playgrounds

→  Cinemas

→  Educational programmes (e.g. tutoring institutions)

Keep in mind: When you approach pupils, you are mostly addressing minors. Always make sure to contact the school administration first before talking to them.