The overall objective is to gain as many participants as possible for your energy community. Multipliers help spread your message by talking to their peers about your energy community. Targeting multipliers and convincing them of your project leads to a greater and faster reach – that is, you reach more people much more quickly. Additionally, people tend to trust recommendations from established and trustworthy community members. Hence, hearing about your energy community project from someone they know and trust (here: the multiplier) can have a stronger effect than hearing from you. Multipliers are important to increase social acceptance of the energy transition that is generally needed.
What is the purpose of this communication strategy?
This section gives you guidance on how to motivate multipliers to spread the message. It helps you identify potential multipliers in your area and target them with suitable messages through various communication activities.
Target audience – who are you communicating with?
The target audiences listed here are examples of potential multipliers.
Local politicians
are trustworthy opinion leaders and powerful stakeholders in their community; can ensure the participation of many people. Read more
Associations and NGOs
are trustworthy and well connected in the community; have very strong community spirit and unused resources (e.g. roof). Read more
Students and trainees
Have high environmental awareness, spare time, but only a very small budget. Read more
Have a look at the full profiles and learn more about your target groups!
Benefits – how do the target audiences profit from participating?
Different target groups can derive different advantages from spreading the word about your energy community. See below to learn more about the benefits of dissemination for each individual target group.
Local politicians:
✓ Improved image
✓ Regional value creation
Associations:
✓ Regional value creation and social cohesion
✓ Additional members due to improved image
Pupils, students and trainees:
✓ Participation in the energy transition
✓ Opportunity to change the world for the better
✓ Active combat against climate change
Additionally for students and trainees:
✓ Gaining experience and know-how about technologies
✓ Learning organisational skills