![](https://sharerenewables.eu/wp-content/uploads/2022/11/icon-green-on-white_Working-Poor-1.png)
Working Poor
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Characteristics:Hardly have time and money because of low income and difficult working conditions
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Potential role:Consumers
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Age:20 to 65 years
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Financial status:no money left
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Location:urban and rural areas
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Household size:1 to 5 people
Communication messages
About working poor
Touchpoints: How to come into contact with working poor
For detailed step-by-step guides on how to get in touch with this target group, see How to reach Consumers.