Consumers can be described as “customers” who get their energy through (renewable) energy communities. In contrast to conventional energy customers, who play a more passive role in society, these consumers become responsible drivers of the energy transition by belonging to an energy community. Convincing them to be part of your energy community is crucial for the broad acceptance of the energy transition that is generally necessary.
What is the purpose of this communication strategy?
This section gives you guidance on how to motivate conventional customers to become a member of your energy community. It helps you identify potential consumers in your area and target them with suitable messages through various communication activities. Are you trying to reach people that own generation facilities rather than only potential consumers? Then click here.
Target audience – who are you communicating with?
The target audiences listed here are examples of potential consumers. These groups of consumers have in common that they do not have large financial resources to spare. This means that as part of your energy community, they can only buy energy and not build their own generation facility.
Young families
Are busy with their everyday lives; have little time and money to invest in energy projects. Read more
Students and trainees
Have high environmental awareness, spare time, but only a very small budget. Read more
Working poor
Hardly have time and money because of low income and difficult working conditions. Read more
Households with spare time
have time but only a very limited budget available; are community-spirited. Read more
Now it’s your turn: who can you think of that could become a consumer in your energy community? Have a look at the full profiles and learn more about your target groups!
Benefits – how do the target audiences profit from participating?
Different target groups can be convinced of the value of energy communities with different arguments. These arguments are based on the specific benefits that can be gained by the group.
Young families, grandparents, students, working poor and DINKs
âś“Â Independence from energy price fluctuations
âś“Â Regional value creation
âś“Â Financial incentives
âś“Â Community spirit
Especially for students:
âś“Â Clear conscience
âś“Â Participation in the green energy transition
âś“Â Positive climate factor