Prosumers are both producers and consumers of (renewable) energy. The progress in technologies like photovoltaics offers private persons and companies the chance of producing electrical energy themselves. Prosumers are active members at the heart of the energy transition: instead of just using energy like consumers do, they also produce it with their own generation plants. They act as role models and pioneers when it comes to green energy and play a crucial role in transforming the energy market.
What is the purpose of this communication strategy?
This section gives you guidance on how to motivate people to produce renewable energy themselves, consume it, and share surplus energy with neighbours in your energy community – regardless ofwhether they already have power generation plants or the means to build them. It helps you identify potential prosumers in your area and reach them with suitable messages through various communication activities.
Target audience – who are you communicating with?
In order to reach and convince people, it is important to put yourself in the position of the group – i.e. understand their views and priorities – before making contact. The following target audiences can be seen as exemplary representations of who might be a prosumer. You can find the key characteristics of these groups below.