Grandparents

Financial pay back versus concern for the environment

Grandparents are willing to become active and invest a small amount of money for environmental reasons. Their main motivation is to contribute to a better future for the forthcoming generations. Financial payback is not per se a motivation for them to take part in energy communities/collective actions. However, since they cannot afford to lose money, financial reliability and security of an energy community is an important aspect to consider in the communication. In addition, it is worth stressing that joining projects is a helpful contribution to climate protection as is conveying that installing photovoltaic (PV) modules, for example, increases the value of their own house, both for the benefit of their grandchildren.

Attitude towards green energy

Grandparents do not necessarily have an opinion on green energy and energy efficiency. In case they have not yet taken action, they need to be activated and convinced that investing in sustainable energy solutions will help to save the planet for future generations (their grandchildren).

Open versus apprehensive towards new technology

Fears and concerns that some of them have regarding new technologies can hinder participation. At the same time, others may have a strong technical interest.  As a result, when participating in energy communities, it should be possible for them to deal with the technical aspect or not have to deal with it at all. In any case, it should be emphasised that the joining is simple and does not require any expertise.

Community spirit

Grandparents’ motivation to join collective action could be driven by their position in a particular community or their close contact with neighbours and friends, particularly in rural areas. Therefore, pointing out different benefits for their region, their community and the future generation in the communication makes sense.

How do I reach grandparents?

To see how to engage your audience, view our communication activities and white label materials. To inform grandparents specifically, these actions may help:

→  Events

→  Coverage in newspapers

→  Flyers

Where do I reach grandparents?

→  Local/regional events

→  Local cafés/restaurants, regulars’ tables

→  Coffee parties

→  Sports activities for elderly participants

→  Seniors’ association

→  Senior’s clubs

→  Active retirement groups

→  Activities with their grandchildren

→  Cultural activities (theatre, opera, museums)