You don’t have to be a professional communications officer to use various communication channels successfully. However, it does require a little preparation before you rock the world of communication. In order to make high-quality posts on a regular basis – even in stressful times –, it is advisable to plan messages at least one month in advance. Of course, this should not stop you from writing spontaneously about current topics.
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When creating your social media presence, there are some tips you might find useful:
To see how to use your social media channels to best reach your potential members, have a look at how to use Social Media.