The main characteristic of investors is their ambition (and ability) to invest in (renewable) energy sources. Investors are crucial for a successful energy community. For them, your energy community means a chance to place a sustainable investment with their private capital. Additionally to consuming the produced energy, their advantage lies in the economic aspect: they profit from the return of investment that the energy community brings.
Keep in mind: this target group is closely linked to prosumers and consumers. The goal is to convince investors also to consume energy from the energy community that they have invested in, so that they become prosumers. Conversely, they start out as consumers, invest in energy plants and thereby become prosumers.
What is the purpose of this communication strategy?
This section provides guidance on how to reach potential investors and convince them of the advantages of putting their money into building or expanding energy communities. It helps you identify potential investors in your area and target them with suitable messages through various communication activities.
Target audience – who are you communicating with?
The target audiences are examples of potential investors.
Established families
are ready for new, exciting projects; have time resources and some extra budget available. Read more
Municipalities
aim to run a good budget, strengthen the region and act as pioneers; can access funding and enable citizen participation. Read more
Traditional farmers
strive for high production volumes and sales profits; are not necessarily aware of the necessity of green energy, but want a secure return on investment. Read more
Organic farmers
have a pro-green attitude & an appreciation for their local community to which they want to contribute; are aware of the consequences of climate change. Read more
Now it’s your turn: who can you think of that could become an investor in your energy community? Have a look at the full profiles and learn more about your target groups!
Benefits – how do the target audiences profit from participating?
Different target groups can be convinced of the value of energy communities with different arguments. These arguments are based on the specific benefits that can be gained by the group.
Private households, SMEs, farmers:
✓ Financial incentives
✓ Regional value creation
✓ Clear conscience (sustainable investment)
✓ Community spirit
For farmers and SMEs specifically:
✓ Improved image
Municipalities:
✓ Regional added value
✓ Image building
✓ Energy independence
✓ Strengthening of community cohesion
✓ Financing through citizen participation
✓ Easier access to funding
✓ Role model function